On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.
In Part One of the show, Sonia and Ash discuss:
- Understanding your audience and their needs
- Content marketing’s role in today’s sale cycle
- When and why to use guest posts
- Developing your specific content marketing strategy
Source: Copy Blogs