Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts [Podcast]

Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers tips on how to forge emotional connections with your audience. Read the full article at MarketingProfs

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