Yesterday I sent out an email to everyone who has joined my newsletter, Affiliate Manager Exclusive, with a quick example and walk through of setting up and tracking a 7Search campaign. Today I am going to go into a little more detail on how exactly that is done, give you some example offers you should run on 7Search, and I have even included a screencast going over my example campaign. Later this week I am going to do a follow up post on how to optimize your 7Search campaign by finding and blacklisting losing sources.
Once your account is setup simply click the Create Campaign link on your Campaigns tab and you’ll be taken to the New Campaign form.
The form is pretty self explanatory, but there are a few things I’d like to note. To insert the keyword that you are bidding on that the user has searched for in order to see your add simply add the variable ###KEYWORD### to your ad title, ad description, display URL, or destination URL. This can really help your CTR.
For your destination URL you need to pass 3 variables into your link so you can track everything properly. Those are:
As I explained above, the ###KEYWORD### variable will pass the keyword as a subid into your link. The ###AFFID### is the affiliate’s ID number from 7Search that you are getting traffic from. The ###RID### variable is that affiliate’s website ID that they are generating traffic from. Obviously, each affiliate has their own ID, but each affiliate can have many websites so each website has it’s own ID as well. It’s common to see that one website from an affiliate on 7Search may be generating conversions, but another may not. Later I will explain how you can blacklist a certain website an affiliate is sending you traffic from if it is not converting for you.
You will want to pass these variables into your PeerFly Affiliate Link as subids. I suggest passing them in the following order (this is what the end of your Affiliate Link should look like):
With those variables added to your link you will be able to see a subid breakdown for each click you get from 7Search on your PeerFly Reports and then track which keywords, affiliates, and websites on 7Search are generating leads and which ones are wasted clicks.
After you create your campaign you are taking to the page to add keywords. 7Search has a very nice keyword search tool with all their data built right in.
Type in your main keyword you would like to work with. For each campaign there should be a main keyword obvious. For the one I used in my example screencast above, that is scrapbook. So, I type in scrapbook and 7Search returns suggested keywords with some very cool data:
- The keyword
- Estimated searches per month
- Estimated clicks for the top position
- The top 3 bids for that keyword
Using this data you can access how much volume is possible and how much it’s going to cost you. The actual keyword scrapbook gets about 200 clicks a month and it looks like I’m going to have to bid at least $0.05 to get some traffic. That’s not very much traffic at all and fighting for it at $0.05 a click doesn’t seem worth it. As you go down the list you’ll see there’s less and less volume available for those keywords and apparently zero clicks. This is a little disheartening, but I’m sure there are other keywords that I might be able to get some traffic on if I continue my keyword research. Just for example purposes, I am going to choose 10 of those keywords and explain in the video below how I go about bidding for them.
Place Tracking Pixel
The last step to setting up your 7Search campaign is placing the 7Search tracking pixel on the offer on PeerFly. You can find the 7Search tracking pixel by clicking the [Track It] link on your Manage Keywords page, the Conversion Tracking link on your Dashboard, or by clicking here.
Just copy the pixel code and then place it on the offer on PeerFly. Placing the tracking pixel on PeerFly is easy. Once you get your first lead your tracking code will be “verified” on 7Search. No need to do this manually. By adding the pixel you are helping 7Search optimize your traffic for you.
With that information you should be able to setup your 7Search campaign and start getting some traffic. I will be doing a follow up post on how to optimize your campaign based on the traffic you have gotten. I will also be doing a case study from my own campaign.
I suggest to get started you run some of our top email submit offers. Please let me know if you have any questions. Let’s make some money!