Before websites were used to market different kinds of brands, business owners relied on magazines, brochures, and other forms of print media advertising that allowed them to post images and articles of their products. However, this was very expensive and it didn’t guarantee that their content would be read by their customers, nor was there any guarantee that the customers would buy the magazine they are featured in. Back in the days, the more popular a magazine was, the more expensive it was to get featured.
Of course, things are different now. It’s easier to post content on websites minus the expenses and hassle of posting on a magazine, and one of the most interesting social networking sites that businesses should not ignore is Pinterest.
Pinterest is a virtual pin-board that allows you to PIN images and videos on your pin-board. The site, despite being 3 years old, is now keeping up with the giants like Facebook and Twitter. Another bonus for business owners is that Pinterest welcomes them by providing them with Business Accounts loaded with marketing tools.
So, how can business owners create an effective campaign for building their brands on Pinterest?
1.) Keep it short and sweet – Don’t pour out the information of your image or video on the title and description field. You have to let your images and videos speak for themselves. By keeping your title and description fields short and concise, you are giving your customers more time to browse your page without having to be bothered by reading a lot. Remember, you only have 15 minutes to keep their attention (15 minutes is the average time a user spends on the site every day).
2.) Keep connected – Pinterest allows you to connect your profile to other social networking sites like Facebook and Twitter, which would increase your brand awareness by threefold. This works by a form of syndication. Whatever you post on Pinterest will end up posted on Facebook and Twitter, or the activity is reflected on both of these sites with a link to your Pinterest profile.
3.) Re-pin and pin different content – Almost 80% of the pins found on Pinterest are re-pins, which should give you an idea of how content is circulated on the site. It doesn’t mean that re-pins are like plagiarizing content. You are simply showing users that you like something and you want them to know about it. They will do the same for your Pinterest profile and your business content. This is the core concept of re-pin etiquette.
When done right, it shouldn’t take long for people to notice your website and how you are different from your competitors. The more consistent you are with your Pinterest activities, the more authority you’ll build towards your brand.