Many people commit mistakes with Facebook advertising, and are not even aware of them. While they use Facebook to build their business networks, they do not how to use this particular type of online marketing to their advantage. It is important to learn the various Facebook marketing techniques in order to make this social networking site work for you the way it does to many successful online marketers. Avoiding the following mistakes with Facebook Advertising can increase your chances of having a successful business.
No motivation to “like” your page. To reach your potential market through Facebook, it is important to give them some motivations to “like” your page. Of course, you should give them some reasons to click that like button. You can either offer a discount coupon, a gift, or something similar in order to have a group of “fans” following your fan page.
Making friends with the wrong people. Facebook has one great feature and that is finding people in specific niches. Keep in mind, however, that not everybody in the market can help you grow your business. Network marketers, affiliates and the like can be your great friends.
But do not hurry in making friends with them. Search their status updates to find out whether or not their making money in their ventures, if they aren’t then know for sure that they will only delay your success.
Not interacting properly with fans. When it comes to Facebook marketing, interacting and building credibility and trust are very crucial. Lack of interaction or not providing a proper venue for people to get involved will not help you build those things. Sure you can post brand information and news about your products, but why not ask some thought provoking questions in order to solicit answers from people? Better, ask questions that will motivate people to talk about themselves as they really enjoy it.
Being dull and boring. While interacting is essential in Facebook advertising, making sure that it is fun and engaging is equally important. Starting a contest is one way of making things more fun in your fan page. For instance, if you’re selling dog food, you can have a “prettiest dog” contest and have owners post pictures of their pets on your wall. This will surely make things more fun, and since pet owners think their pet is the prettiest in the worlds, they’re going to try their best to win your contest.
Being desperate to make a sale. Sure you’re a businessman, as in any other person in the field, you want to make sales.But did you know that if you keep on posting about your products on your status and on other people’s walls, you’ll be turning them away from you? This may even make you look desperate for a sale. When contacting people in Facebook, it is more important to build relationships. Engaging them in an interesting conversation will give you a hint on whether or not to post sales pitches.
Not Tracking Results. When it comes to marketing, tracking is very important, and this applies even in Facebook marketing. You have to use the tools necessary to determine what’s happening in your Facebook fan page. Tracking can provide you essential information, such as which Facebook marketing methods attracted more fans, and which have drawn the interest of most fans, and many others. Study the different tools that you can use to track because it will be to your loss if you ignore this important aspect of marketing.
Stay away from these top mistakes, and start adding your brilliant personality to your Facebook advertising and you’ll be on your way to having a successful business.
Written by Pierre Simard