How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]

SAP Ariba CMO Alicia Tillman discusses the company’s rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different. Read the full article at MarketingProfs
Source: Brand Management

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