Facebook is a potential advertising site. Millions and Millions of users are visiting the page every minute to update with family and friends. Not only that, they even play games in their pages that makes them take longer time to stay.
Advertisers are eyeing on the opportunity given by Facebook. As the users are continuously growing every day, so is the opportunity of having an effective advertisement. Studies show that when an audience is frequently seeing an ad for just three second several times a day, he would likely to patronize the product in the ads. Faceebook users stay more than 3 seconds on their page. They even take more than an hour reading recent stories, so, there is the potential.
The question of how to advertise on Facebook faces so many business men who wish to place their name on the webpage today. Knowing what potential the Facebook has, it is really tempting to get even just a small space for your ads. But how can you do this? Here are some pointers:
1. Zero in your audience. Facebook is a worldwide audience. You cannot cater all their needs. Facebook users come in many different cultures, age, sex, gender and personal characters. Just thinking of what a hundred Facebook users’ behavior is headache. How much more if they come in millions? So, you have to zero-in your audience. Right targeting is the key. As Facebook users updates their profile, use it as a basis of your target market. For example, your product is a lip balm for teenagers; find the key numbers like, 13-19 and keywords like high school, glee, or any stuff related to a teenage profile.
2. View or click. Decide whether you will be paying even if the audience is only viewing your ad or if he is clicking it. Most advertiser pay for the ad whenever only the audience clicks on it. Try to have both if your budget is ample enough to cover for the two types of ads. Sometimes, an audience does not know what he likes. By viewing your ad, he might realize that he needs your product and will start clicking on it. Chances are great!
3. Track the profits. The only thing that Facebook do for the advertisers is to track how many time the ad got clicked or viewed. It is up to the advertiser to track the profit returns. Sometimes, it takes longer time for the profit to materialize. That is the downside of Facebook advertising. The winning point is, you were able to show a big portion of audience that you are there to serve them. Later on, your investments will return.
4. Break free. There are a lot of competitors in Facebook. Aside from other ads, the user’s profile and other recent stories are your fiercest competitors. Make your ad stand out and shout. Otherwise, it will be buried under the pile of profile pictures, comments and invitations that a Facebook user is most excited too. Make it noticeable and attractive.
There are a lot of things to consider in advertising in a social networking site such as Facebook. These are just some pointers to guide you on how to advertise and win. The most important is to have a very good product and service so that it is easy to maintain customers and audiences.