Facebook ad campaigns are increasingly gaining popularity among business owners and advertisers. With millions of users using this social networking site almost every day, many businessmen can’t help but turn their attention to it. What’s more Facebook has many apps and features that allow advertisers to target the right niche for their products based on demographic data such as likes, status, gender, educational level, occupation, interests, and many more.
There are two ways you can pay for a Facebook ad. You can either pay per click, meaning you only pay when someone clicks your ad or pay per a thousand impression, wherein you only pay a certain amount after your ad has been viewed a thousand times. Since you’ll be paying Facebook based on the number of clicks and/or impressions, it is important that your ad will attract the attention of Facebook users and drive them to click on the ad being shown on their walls.
But with so many people trying to get an edge in the market, it’s possible that instead of driving more followers to click your ad, you’ll be driving them away to your rival’s ad. This, of course, is something that you don’t want to happen. It is important therefor that you consider some factors which can help beat competition using Facebook advertising.
1. Focus on your target market and their interests (which you will know through keywords). Just like any other online marketing models, Facebook ads are most effective when they are designed and targeted at the right group of people who will be interested with your products or services. Design ads that target the right groups of individuals based on their location. For instance, if your company offers services or products at designated areas, you need to make sure your ads will reach Facebook users living in that particular area, region, or city. You can also use the right keywords to target customers for particular business ads.
2. Compel your potential consumers to take action. You want to get your message across, that’s why you created a Facebook ad. You want your target market to know the benefits and features of your advertised products or services, but what is an advertisement without getting the proper response from your customers and prospects? So make sure your ads also convey a call-to-action to your target market by clicking it or by buying your product or service.
3. Make the content of your landing page relevant. Facebook ads, once clicked, will usually bring users to a landing page to give them more information and details about a product or service. So the content, features and design of your ad landing page will also define the outcome of your ad campaign. Make sure that your landing page will have the same information conveyed through your ad campaigns. In addition, design your landing page in an appealing and user-friendly way so that customers can have easy access to their desired information. If your landing page fails to hold the attention of your visitors and provide them relevant information in a simple and quick way, you might not be able to achieve your desired marketing objective from your Facebook ad campaigns.
4. Regular evaluation and modification of your Facebook ad. Like any other online ad campaigns,you have tostudy and evaluate how your Facebook ad is performing on a regular basis. Monitor the click-through rate (CTR) of your ad in order to identify its success rate. Regular monitoring of your ads is also crucial in helping you identify the factors that may contribute to having a higher CTR.
Based on your study, you can alter your ad campaign in order to make it perform better, and thus help you achieve your marketing objectives.