Identifying Your Target Market
Your first order of business is to find highly targeted and qualified leads for your business. If you are selling baby strollers then tweeting to male golfers all day isnít going to get you a single sale. However, tweeting to pregnant women and young mothers with newborns will be much more effective.
Finding your target market on Twitter is not quite as hard as you may think it is. As is to be expected with such a popular service, many third party applications and websites have popped up that make our lives easier when it comes to working with Twitter. One such site is Twellow.com, which is the Yellow Pages of Twitter.
The great thing about Twellow.com is that it allows you to search out Twitter users by categories which are split up by personal interests as well as professional ones. Therefore, if you are in the Internet marketing niche, you can choose the marketing category and then further narrow down your target audience by searching according to a specific keyword.
Other effective tools you can use include:
ï Twitterfall.com allows you to search by keywords and hash tags;
ï SocialMention.com is especially useful since you can search a wide range of social media sites, regular websites, news and almost all the Internet for certain keywords. It is a system that can be used to identify prospective clients as well as to stay up-to-date with what people are saying about your products and business.
ï NearbyTweets.com allows you to search for users according to location and you can then narrow down your results even further by searching according to keyword;