Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

Share the post “Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]” DeliciousDiggFacebookGoogle+LinkedInPinterestRedditStumbleUponTwitterTumblrViadeoVKontakteWeiboEmailBookmarkPrint Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast] SAP Chief Digital Marketing […]

How to Use Gamification and Technology for a Better Experiential Marketing Campaign

Share the post “How to Use Gamification and Technology for a Better Experiential Marketing Campaign” DeliciousDiggFacebookGoogle+LinkedInPinterestRedditStumbleUponTwitterTumblrViadeoVKontakteWeiboEmailBookmarkPrint How to Use Gamification and Technology for a Better Experiential Marketing Campaign Gamification allows you to capture data, increase brand loyalty, and provide memorable […]

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Share the post “Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas” DeliciousDiggFacebookGoogle+LinkedInPinterestRedditStumbleUponTwitterTumblrViadeoVKontakteWeiboEmailBookmarkPrint Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, […]

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Share the post “Account-Based Marketing Trends: Top Channels, Priorities, and Challenges” DeliciousDiggFacebookGoogle+LinkedInPinterestRedditStumbleUponTwitterTumblrViadeoVKontakteWeiboEmailBookmarkPrint Account-Based Marketing Trends: Top Channels, Priorities, and Challenges Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to […]

Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges

Share the post “Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges” DeliciousDiggFacebookGoogle+LinkedInPinterestRedditStumbleUponTwitterTumblrViadeoVKontakteWeiboEmailBookmarkPrint Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according […]