Yes, Facebook advertising is easy to start. There are guidelines that can be followed and effectively implemented, even by novice marketers. But the simple instructions could be tricky for some, causing the pitfalls of some of the Facebook advertising practitioners. Just because it is easy to do does not mean you can just post your ads and be successful right away. So to avoid such pitfalls, here are the common mistakes committed at Facebook advertising. So you won’t be misled by how easy it can be, be advised on what you must NOT do!
Newbie mistake of assumption. If you are new at Facebook advertising, follow the guidelines about profiling and creating ads. Use Facebook advertising utilities and invest on their CPC or CPM advertising cost and then wait. There is nothing wrong with this scenario. It is wrong when you just sit back not observing what will happen next and expect Facebook to perform a miracle. At the end of each Facebook advertising tips and advices is to say ‘observe and improve’. It is always like that. The first steps are just to familiarize with Facebook Advertising; the rest is all about creating strategy. This is a never ending learning, adjustments and reaping the fruits of your labor.
Ignoring the importance of local marketing. In Facebook advertising, you can set up what nation or location you are going to target. The thing is that some people forget to omit other country’s names. Let us say you only want to market in the US then you don’t really need to include Canada or any other countries where you don’t plan to market at all. They will just crowd your reports.
Mistaking CPC for CPM. CPC is cost per click where you are billed to how many clicks and CPM is cost per impression where you are billed per 1000 impression you get from your ads. Both are Facebook advertising plan with different end result of payment amount. So understand this well.
Poor target market profiling. A target market is the life of Facebook advertising. If you cannot pinpoint who you want to market, don’t attempt to start this advertising scheme. You have to first establish this. Know your business, define who are your target clients and lead them to your business.
Too much ad production without quality content. This is a big no. there are just too many ads that are all persuasion without really being memorable or believable. Unfortunately, you have to do it all, from being informative to being persuasive.
Ignoring the importance of landing tab. You have to bring or gather your clients somewhere at Facebook. Invest for landing pages.
Getting over excited and doing everything all at once. You have to take time to learn. Take one step at a time. Start with understanding each features first, doing one or two a week until you can get the drift.
There are more mistakes you can read online. You can learn from these mistakes. Improve how you handle your Facebook advertising by avoiding the mistakes above. Unfortunately, the fruits are not always good. If your ads do not work at first, you have to learn to evolve and analyze what went wrong. If you will not grow and always expect Facebook to do all the works for you, you will not be able to go anywhere else. At the end of the day you might think that Facebook advertising is hogwash. It is not, it is just pure work.