Yes, Facebook advertising is easy to start. There are guidelines that can be followed and effectively implemented, even by novice marketers. But the simple instructions could be tricky for some, causing the pitfalls of some of the Facebook advertising practitioners. Just because it is easy to do does not mean you can just post your ads and be successful right away. So to avoid such pitfalls, here are the common mistakes committed at Facebook advertising. So you won’t be misled by how easy it can be, be advised on what you must NOT do!
Newbie mistake of assumption. If you are new at Facebook advertising, follow the guidelines about profiling and creating ads. Use Facebook advertising utilities and invest on their CPC or CPM advertising cost and then wait. There is nothing wrong with this scenario. It is wrong when you just sit back not observing what will happen next and expect Facebook to perform a miracle. At the end of each Facebook advertising tips and advices is to say ‘observe and improve’. It is always like that. The first steps are just to familiarize with Facebook Advertising; the rest is all about creating strategy. This is a never ending learning, adjustments and reaping the fruits of your labor.
Ignoring the importance of local marketing. In Facebook advertising, you can set up what nation or location you are going to target. The thing is that some people forget to omit other country’s names. Let us say you only want to market in the US then you don’t really need to include Canada or any other countries where you don’t plan to market at all. They will just crowd your reports.
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