Category Archives: Brand Management

The Most Important Branding Element You Are Likely Ignoring

The Most Important Branding Element You Are Likely Ignoring Branding is vital in today’s crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes–and set your brand apart. Read the full article at… Read more »

Bored With Brainstorming? Try These Five Creativity Boosters

Bored With Brainstorming? Try These Five Creativity Boosters Tired of brainstorming? It works if done right, but it’s not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches–and unravel other marketing and communications problems. Read the full article… Read more »

The Dangers of Being Too Political on Social Media

The Dangers of Being Too Political on Social Media A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it… Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let’s explore… Read more »