This requires a shift in mindset.
You would assume that focusing on “making money” is the way to actually make money.
At least, that’s what I thought when I started.
You want to turn your business into a graveyard, ask for money before you’ve added any value.
What separates humans from most other mammals is the ability to think critically. Sometimes this thinking ability is put into question. The fact that Donald Trump is a front running candidate for presidency really makes me wonder.
But aside from the occasional brain farts, us humans are relatively smart.
That means if you try and scrape a buck off us, we get mad.
Even if it’s just one goddamn dollar.
We’re not stupid. And we will remember how you tried to screw us. Even if it was less than a McDonalds happy meal.
So not only will people not buy from you, they’ll dislike you too.
Which means at best they’ll forget you.
At worst they’ll smear your reputation — and deservedly so.
So what’s the best way to make money on the internet?
Focus on getting positive attention!!
It’s the most valuable resource on the inter-webs.
You may think money is more important. But let me ask you this: “are people willing to spend money to get attention?”
It happens on a daily basis.
Billions of dollars are spent on advertising every single day.
Money is invested to get attention, in order to make more money.
You have your answer.
The easiest way to make money on the internet is to get people’s attention.
But how the heck do you do that?
Let me show you in the video below:
Attention is also known as traffic.
That’s what us online entrepreneurs call our audience.
There are two types of traffic.
The first type of traffic is organic. These are the visitors that stumble upon your content from 3rd party sources.
Common organic sources include: Google, Facebook, Twitter, Tumblr, etc.
The problem with organic traffic is that you don’t control it.
At any time, Google can slap you from the rankings.
If your business depends on an organic traffic source, it can be taken away from you.
On the other hand, the second type of visitor comes from “paid traffic”
Of course, with this traffic source you actually have to spend money.
Which many of us are reluctant to do.
As long as you can make a profit on what you buy, however, this is really your best option.
Think about it…
If you make $2 for every $1 you spend, how much traffic can you buy?
As long as you have at least one dollar, you can buy limitless traffic.
Because every time you invest a dollar, you make two.
I’ll bet. It is good.
This is how online gurus are making their fortune.
They have a business in place that’s profitable enough to make a profit on advertising.
Which is the whole key.
Instead of focusing your efforts on creative ways to scrounge together traffic, the best use of your time is to create something worthy of an advert.
99% of what you do should be about creating a high quality asset.
Once you’ve created something of immense value, making money is easy.
If what you created is truly valuable, people will pay you to have it.
And as long as you make more than what it costs to buy their attention — you win.
They do, of course, win as well.
You just need to deliver the goods.
I hope this blog post shifts your attention. And you now realize that money is not the initial goal, it’s the by product.
The goal is attention. Money is the reward.
As always, thanks for reading!!