Category Archives: Social Media

Three New Facebook Ad Features to Boost Your ROI

Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… Boost Facebook Engagement With These 3 Psychology…Personal growth – 101 Success and Self-Development TipsSales BOOST:… Read more »

#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for “Watch”; Twitter’s new account-sharing feature; a year into LinkedIn ProFinder; Facebook’s ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing… Read more »

Five Habits of Highly Effective CGC Marketers

At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC. Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… Newsletter Templates Creation For Your Business… Read more »

60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… Building Business Brand With Online Video MarketingTrue Influence Isn't… Read more »

Five Ways Your Own Employees Can Boost Your Marketing Content

Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that’s willing–even happy–to share content with their networks for free. Read the full article at MarketingProfs Source: Marketing prof Social Media… Read more »

Measuring Marketing ROI: Are You Doing It Right?

Today’s consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right? Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading…… Read more »

#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

Facebook’s YouTube competitor Watch goes live; LinkedIn’s major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more… Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… LinkedIn Lead Generation:… Read more »

Social Media Cheat Sheet for Image Sizes [Infographic]

Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube–all in one easy-to-read infographic. Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… Floods, food recalls and flying: CBC’s Marketplace consumer…Planning a trip? Some food for thought: CBC’s Marketplace…The Ultimate Cheat Sheet… Read more »

Eight Steps for Running an Awesome UGC Marketing Campaign

User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic? Read the full article at MarketingProfs Source: Marketing prof Social Media Top Marketing Advices Loading… Marketing a Dog Training Business: 5 Easy… Read more »