Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs Source: Marketing prof Social Media

The Top 7 Free (or Cheap) PPC Courses You Can Take Online Today

Pay-per-click campaigns, or search engine marketing, have evolved significantly since PPC’s popularization 15 years ago. As search engine technology has improved, PPC advertising platforms have also improved, with many new features and changes. These courses cover the basics of PPC as well as changes to the ad platforms—namely Google Adwords. Google AdWords AdWords is the… Read more »